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abc rebrand

Animation & Design

The team at Trollback rebranded abc. I was on the animation team from pitch phase through final delivery. Our talented design team updated the logo by returning to the original iconic design. The letterforms were beefed up and the made perfectly circular to give us a perfect center-point within the counter of the “b.” An outlined version of the logo was also created to allow for flexibility while remaining consistent across platforms.

I worked alongside Eli Guillou to create the motion language and implement that across elements. While many things changed and evolved in the process, I created the 3-dot logo test that became the backbone of our hero logo animation. I also created the secondary color ways for the brand to flex down the line.


Check out Trollback’s full case study

and Eli Guillou’s motion breakdown.

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