Lizzi Stuart Ignasher
Eileen Fisher | Brand Film
Animation
Once again I had the opportunity to work with the team at And/Or to bring these beautiful frames to life. Working with Larish Martin on the animation, we split up the spot while sharing the same few basic shapes and a library of textures. Once our hero 16x9 version was done, I reformatted the piece to create a 9x16 social version.
From And/Or:
"We worked with the team at Eileen Fisher to create a brand film that expresses their commitment to sustainable fashion and the brand's overall ethos. The Eileen Fisher wardrobe is designed to work as a system, which we represented with simple but elegant graphic shapes in motion to tell the story of the brand over time. Set to a custom soundtrack from Antfood, the film poses a provocative question: "Do I Really Need This?" which serves as a turning point in the film. The final piece is an artful ode to a groundbreaking feminist fashion brand that has stood the test of time."
