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FOX Entertainment Brand Identity


Trollbäck+Company was approached to create a fresh visual brand identity for FOX Entertainment. After updating the brand mark, Trollback broke it into the geometric shapes that form the basis for the brand’s graphic language. The visual identity

allows FOX designers and animators to continually break things to make new things, even the logo itself.

I worked with the incredible 2D animation team from pitch phase through execution. With no less than 8 different treatments within the new brand identity, the job required a large team. I helped with logo animation, stings, interstitials and bridges. I created a number of motion tests for the pitch using the logo that became a jumping off point for our 8 core directions.


Check out Trollback’s full case study

and Eli Guillou’s motion breakdown.

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