Shopify | The Right Tools
From Mighty Oak:
"Using the kinetic movement of split screens, stop motion, and live action, we created a conversation between our practical maker and digital UI worlds. All movement is silky smooth to emphasize the ease of using Shopify’s UI. To capture a real maker’s environment on set, we made sure the workspaces felt ‘lived in’, with supplies and inspiration that make this feel authentic and speak to the ‘tools’ of their craft, while keeping framing balanced and uncluttered."
Shopify's platform helps makers save time so they can do what they do best: make. I had the pleasure of working with the team at Mighty Oak to help these spots come to life. I was brought on as the UI animator. I worked with Sally Tran, the Creative Director, to figure out the design of the split screens and how to transition seamlessly from one maker to the next. I also worked closely with the editor and compositor, passing pieces back and forth, to get this smooth, seamless result.
Check out Mighty Oak's case study for a full list of credits.
Executive Producer: Emily Collins
Head of Production: Megan Barbour
Creative Director: Sally Tran
Senior Producer: Jennifer Vance
Executive Creative Director: Michaela Olsen
Producer: Kelsey Usher
Storyboards: Sabrina Chaney, Anthony Galante
UI Designer: Don Vencent Ortega
Lead Editor: Danilo Lima
Assistant Editor: Boris Ebzeev
Lead Animator: Lizzi Stuart Ignasher
Animator: Tynesha Foreman
Color: Alexia Salingaros
Sound Design/Audio Mix: Little Bear Audio
Composer: Zack Krainer